The Strategic Marketer: Building Job Seeker Brand
Championing Talent and Stronger Employment Matches.
“The course was informative and fun in a supportive learning environment.”
Penny Goryk, Canadian Centre for Caregiving Excellence
Are you a career development professional looking to learn marketing and employer engagement strategies to help clients get the careers they want? If so, this program is for you!
What Will You Learn?
You will learn how to:
- Customize job seeker value propositions that align with client strengths and employer needs.
- Use advanced job development techniques and marketing strategies to meaningfully engage employers.
- Craft and deliver compelling pitches to promote job seekers’ skills, talents, and expertise.
- Dispel common employer misconceptions around inclusive hiring.
What Will You Get?
High Quality Interactive Learning: A brief yet focused facilitated online program where you learn alongside a knowledgeable instructor and network with peers from across Canada.
Research and Resources: Access to evidence-based learning content, resources, and tools created by learning specialists and experienced career development professionals.
Micro-credentials: Upon completion, you will receive micro-credentials (a digital badge and certificate) which you can share on social media. Micro-credentials verify your participation in the program and the targeted knowledge, skills, and competencies gained.
What Else Do You Need to Know?
- This is a 6-hour, facilitated online certificate program delivered via Microsoft Teams. Webinar link and details will be provided one week before program start date.
- The program is delivered in a single day or over two days. In the registration form, you have the option to choose the 1-day webinar which runs for 6 hours (including 2 short breaks and 1 lunch break). Or you can choose the 2-day option where you will participate in a 3-hour webinar (with breaks) each day.
- The program offers a blend of presentation, discussions, case studies, and downloadable resources.
- At the end of the webinar, you will be asked to complete a brief quiz to affirm what you have learned and to receive your micro-credentials.
Program Delivery
This one-day facilitated, online certificate program will be conducted via Zoom. It offers a blend of presentations, discussions, case studies, and downloadable resources. The class size is kept small to facilitate engagement and networking among learners.
If you require accommodation to participate, kindly reach out to [email protected].
To register for this certificate program, click the form below.
Registration Fees
| Registrant Type | Type d’inscription | Cost | Cout $ (CDN) |
|---|---|
| CASE Member | Member de l’ACSE | $200 |
| Non-Member | Non membre | $250 |
Note: The cost does not include HST/GST/PST/QST. The applicable provincial sales tax rate will be applied to your invoice.
Cancellation Policy
To provide you with the best possible learning experience, we keep class sizes small. Due to limited seating, we request that if you must cancel, you do so at least 14 days before the scheduled start of the class to receive a full refund. If you must cancel with less than 14 days’ notice, we will do our best to fill your spot with another interested participant. If we are successful, we will reimburse you for your full registration fees. If we are not able to fill your spot, we will refund you 50% of your fees. We are not able to offer refunds for cancellations made after the course has begun.
Book an appointment with our National Trainer and Enrollment Coordinator to discuss this certificate program, other learning opportunities, and accommodations.
If you are experiencing any technical difficulties registering for this program, please reach out to [email protected].
To register more than 5 learners at one time, please reach out to the Director of Learning and Development at [email protected].
Upcoming Training Sessions
Date & Time
April 21, 2026 AND April 22, 2026
12:00 – 3:00 pm Eastern Standard Time (EST)
This cohort covers the training over a span of 2 days instead of 1. The training will occur from 12:00 – 3:00 PM EST on both days.
Location
Online Learning
Date & Time
June 25, 2026
9:30 AM - 3:30 PM (Pacific Time)
Location
Online Learning
Become a Member and Gain Access to Special Rates for Training & Events.
Interested in More Professional Development Opportunities?
Solution-Focused Career Practioner
The solution-focused approach invites us to remember that every job seeker holds a core part of the solution to their employment challenges. By listening deeply, remaining genuinely curious, and asking powerful solution-focused questions, we invite the job seeker to envision their preferred employment future while exploring the strengths, resources, and sources of motivation that will enable them to achieve their goals.
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