The Strategic Marketer: Building Job Seeker Brand
Championing Talent and Stronger Employment Matches.
This program explores the best practices in marketing and the science of employer engagement for career development professionals. It equips practitioners to craft compelling pitches, develop customized marketing strategies, and position job seekers, including those who experience disability, as high-value talent in competitive markets.
What You Will Discover
- Components of a customized job seeker value proposition that aligns with employer needs and inclusive hiring practices.
- Advanced job development techniques and marketing strategies for tailored employer outreach.
- The art of crafting and delivering compelling pitches to promote client skills as business solutions.
Program Delivery
This one-day facilitated, online certificate program will be conducted via Zoom. It offers a blend of presentations, discussions, case studies, and downloadable resources. The class size is kept small to facilitate engagement and networking among learners.
If you require accommodation to participate, kindly reach out to [email protected].
To register for this certificate program, click the form below.
Book an appointment with our Enrollment Coordinator to discuss this certificate program and other learning opportunities.
If you are experiencing any technical difficulties registering for this program, please reach out to [email protected].
To discuss accommodations or to register more than 5 learners at one time, please reach out to our Director of Learning and Development [email protected].
Upcoming Training Sessions
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Solution-Focused Career Practioner
The solution-focused approach invites us to remember that every job seeker holds a core part of the solution to their employment challenges. By listening deeply, remaining genuinely curious, and asking powerful solution-focused questions, we invite the job seeker to envision their preferred employment future while exploring the strengths, resources, and sources of motivation that will enable them to achieve their goals.
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