The Strategic Marketer: Building Job Seeker Brand
Championing Talent and Stronger Employment Matches.
This program explores the best practices in marketing and the science of employer engagement for career development professionals. It equips practitioners to craft compelling pitches, develop customized marketing strategies, and position job seekers, including those who experience disability, as high-value talent in competitive markets.
What You Will Discover
- Components of a customized job seeker value proposition that aligns with employer needs and inclusive hiring practices.
- Advanced job development techniques and marketing strategies for tailored employer outreach.
- The art of crafting and delivering compelling pitches to promote client skills as business solutions.
Program Delivery
This one-day facilitated, online certificate program will be conducted via Zoom. It offers a blend of presentations, discussions, case studies, and downloadable resources. The class size is kept small to facilitate engagement and networking among learners.
If you require accommodation to participate, kindly reach out to [email protected].
To register for this certificate program, click the form below.
Registration Fees
| Registrant Type | Type d’inscription | Cost | Cout $ (CDN) |
|---|---|
| Case Member | Member de l’ACSE | $200 |
| Non-Member | Non membre | $250 |
Note: The cost does not include HST/GST/PST/QST. The applicable provincial sales tax rate will be applied to your invoice.
Cancellation Policy
To provide you with the best possible learning experience, we keep class sizes small. Due to limited seating, we request that if you must cancel, you do so at least 14 days before the scheduled start of the class to receive a full refund. If you must cancel with less than 14 days’ notice, we will do our best to fill your spot with another interested participant. If we are successful, we will reimburse you for your full registration fees. If we are not able to fill your spot, we will refund you 50% of your fees. We are not able to offer refunds for cancellations made after the course has begun.
Book an appointment with our Enrollment Coordinator to discuss this certificate program and other learning opportunities.
If you are experiencing any technical difficulties registering for this program, please reach out to [email protected].
To discuss accommodations or to register more than 5 learners at one time, please reach out to our Director of Learning and Development [email protected].
Upcoming Training Sessions
Date & Time
August 7, 2025
9:30 AM (Eastern Time)
Location
Online Learning
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Interested in More Professional Development Opportunities?
Solution-Focused Career Practioner
The solution-focused approach invites us to remember that every job seeker holds a core part of the solution to their employment challenges. By listening deeply, remaining genuinely curious, and asking powerful solution-focused questions, we invite the job seeker to envision their preferred employment future while exploring the strengths, resources, and sources of motivation that will enable them to achieve their goals.
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